Accelerated Mobile Pages are somewhat an advanced technology developed for achieving success in SEO. For those people who keep asking numerous questions such as:
What is AMP page in SEO?
Why we use AMP pages?
Is AMP good for SEO?
Will AMP improve your SEO ranking?
How does AMO help for SEO?
What are the benefits of AMP pages in SEO?
Is AMP a ranking factor?
This technology has been designed to offer label designation on search engine result pages as well as to improve the ranking factor. But it is clearly unspecified how much it will help in improving the SEO results. Let’s discuss what actually AMP is and how you can gain benefit out of it.
What is AMP PAGE in SEO?
AMP also known accelerated mobile pages is actually an open-source coding standard for publishers and its primary aim or objective is to get the website loaded quickly on mobile devices as mobile responsive website are actually clunky and slow. As desktop resources are heavy and plenty, most of the elements in desktop website are unnecessary for mobile website.
Is AMP Good for SEO? A Quick Review
Have you ever tried to load your website on mobile? Are you actually satisfied with the website loading speed? Though we are not expecting a positive answer form you, still we are asking to see how many are disturbed due to this problem. Web page loading time is actually high on mobile devices and this is not a good sign as it increases the bounce rate as visitors are actually impatient and jump to another website which actually increases. AMP actually optimize the experience of mobile browsing. So it’s necessary to get the mobile version of your website standardised with AMP.
Will AMP improve your SEO rankings?
As AMP is a new concept, many people will oversee the product and services offered for the same. This concept would fail in its first impression being the reasons it will take away the purpose of having the default look and feel of the website. So it’s not that sure anyone would be adopting AMP.
The websites that can gain benefit from AMP are publishing sites that actually produce content. Now the question arises how to get your client website converted into AMP as there’s a threat that conversions might get hampered due to the website’s changed look. Yes, the blog section or news pages can be updated to AMP.
Increase in AMP usage after Benefits of Accelerated Mobile Pages
It’s quite sure that there would be steep incline in AMP usage once users start experiencing benefits of accelerated mobile pages. As of now, 60% of the mobile connections are on 3G when there’s a trend of 4G usage globally. In this mobile-savvy world, every web user expects the webpage to display in 2 seconds on their mobile screen. The website user-friendliness can be determined with the page loading speed. As Google announced mobile-first indexing, it has prompted business and website owners to opt for better alternatives.
While a significant number of us feel drawn towards mobile-responsive versions, the technique for basically mobile-upgrading your current website can't yield the normal results. You need an option that is superior to that!
Google authoritatively coordinated AMPs into mobile search results on February 23, 2016. AMP is a blazingly quick and light-weight web page intended to stack in a flash on mobile. Today, it has been acknowledged by all the noticeable programs and stages. The AMP-fueled pages show up as merry go rounds in mobile searches with a jolt symbol and AMP abbreviation as an afterthought.
There are impressive contrasts between an AMP and mobile-responsive website as far as highlights, strategies for the establishment, and benefits advertised. The work area adaptation of the website is generally chosen by Google as the accepted variant while mobile and AMP versions are commented on as exchanges.. Therefore it is recommended to add the AMP code while you avail web design services from the experts working in the organization before going any further in SEO process.
AMP has plenty of benefits over responsive websites as far as speed, client experience, and ricochet rate.
Pros and Cons of Accelerated Mobile Pages
Here are the pros and cons of accelerated mobile pages that can help you take decision whether to opt for this technology or let the things remain the same as it is as of now:
Pros of AMP
Top Results in Search Engine Optimization (SEO)
As we as a whole know, SEO can either make or break your business and AMP is a major contributor to SEO. Having an AMP for content delivery doesn't ensure the top results in Search Engine Result Pages (SERPs).
Be that as it may be, the quicker your page loads; the higher are your odds to get more clicks from the target audience. The content on your page decides the bounce rate. In any case, If a page appears to get more clicks from users and less bounce rate, at that point Google will wind up demonstrating your page in the top results for its reliability and effectiveness. And the top position in the search results engages large audience
Increased User Engagement & Retention
A mobile-friendly web page that loads under a second keep your crowd stuck to your website. As your search engine results improve with AMPs, it builds the number of website users.
The instant loading option enables actions to be done effectively and your users appreciate a decent time online. So whenever users are constrained to visit your page as it offers the quickest results contrasted with different portals.
Maximize Return on Investment (ROI) and Conversions
AMP expands the ROI on ads and campaigns. The AMP HTML Ads can be dispersed crosswise over both AMP and non-AMP pages all the while. Consequently, the time taken to make landing pages and ads to be conveyed on various platforms is decreased considerably with AMP. The streamlined and basic structure in AMP offers quicker understanding and builds the odds of conversions.
Future Enhancement Scope
AMP is an open-source activity by Google. It shows the most effortless and financially savvy approach to assemble quick pages and introduce them in a solitary advance. For businesses searching for an online bit of leeway, AMPs are anything but difficult to adjust to and integrate with their current business strategy during any purpose of their voyage.
Cons of AMPs
In the outset of any project, assembling every one of the pieces is a sizable endeavor. There are as yet moving parts to the AMP Project that make usage and execution a test, including:
JavaScript & CSS Limitations
Generally, the AMP method really matters less for branding and uniqueness. The load times suffer greatly when website specialists use JavaScript and that to a lesser degree, CSS. By limiting ostentatious additional items, mobile pages speed up essentially, however it puts a strain on your branding and style.
Tracking Problems
AMPs don't work with the tracker implemented by you. They are put away and followed uniquely in contrast to standard pages, even mobile-prepared ones. Arrangements will undoubtedly show up, however, right now, following requires unique exertion and assets that you might not have promptly accessible.
Serving Cached Pages
One of the manners in which that AMP makes pages load so quick is that it enables Google to serve a cached version of an AMP-enabled page to users. The pages that show up in indexed lists are held by Google, which means you're not notwithstanding presenting the content you initially made – it's just a copy cached and put away somewhere else.
Implementation Is Not Straightforward
Despite the fact that actualizing AMP Project rules is intended to be user-friendly, clashing data and reliable updating of the standard can make it befuddling. Despite the fact that some content management systems (CMSs, for example, WordPress, have AMP-integration tools accessible, they frequently struggle with well-known SEO tools like Yoast. Actualizing AMP isn't simple – yet.
Hope the benefits of AMP pages will help you understand the advantages of adopting Accelerated mobile pages feature. In case you’re not getting any point or unable to implement AMP on websites due to one or the other reason, then it’s recommended to connect with SEO company in New York, United states